WE ARE A CREATIVE STUDIO THAT CRAFTS CULTURE-DRIVEN EXPERIENCES TO BRING BRANDS TO LIFE.
PRAXI is inspired by the concept of "Praxis," embodying the idea of putting theory into action.
“X” represents EXPERIENCE, and “I” stands for INTERFACE, emphasising the direct integration of knowledge and design into real life.
ZEYNEP STRANGE
London-based creative integrated producer with 19 years of diverse experience in the advertising industry. Specialising in international shoots, creative production, content creation, and post-production management, she has a proven track record with renowned brands like Apple, Moncler, Paramount+, and British Airways, delivering award-winning campaigns and innovative creative solutions across various media. Now, she channels all her expertise into creating exciting, future-ready projects through PRAXI, the creative studio she co-founded.
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SENA ALPSAN
A multinational advertising production consultant with 30 years of expertise across TV, digital, print, and post-production, skilled in leading complex, integrated productions across diverse industries like FMCG, luxury fashion, finance, and healthcare. This distinguished career includes partnerships with global brands such as PepsiCo, Frito-Lay, Kimberly-Clark, Mc Donalds and Domino’s, delivering impactful, multi-platform campaigns that drive brand success. Now, this extensive experience fuels the co-founded creative studio, PRAXI, dedicated to crafting dynamic, digitally-focused projects for today’s evolving landscape.
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KUTLAY SINDIRGI
London-based UX/UI designer with a strong background in crafting user-centred digital experiences for over a decade. Specialising in creating seamless, intuitive interfaces and engaging user journeys, Kutlay Sındırgı has worked with renowned brands such as Vodafone, Mercedes-Benz, Pepsi, and Doritos, delivering impactful designs that drive both user satisfaction and brand engagement. Now, he brings his extensive expertise to PRAXI, the creative studio he co-founded, focusing on innovative, future-ready digital solutions that blend functionality with exceptional user experience.
📐🖤🦾🖌️🚴♂️
EFSUN GUNES
London-based art director with over 20 years of experience working with global brands. With a strong expertise in lifestyle brands, she brings award-winning storytelling and
brand-building skills to the table, along with a portfolio of celebrated case studies. She has collaborated with renowned names like Harvey Nichols, Vogue, Gucci, Turkish Airlines, and Vodafone, delivering impactful creative solutions across various media. Now, she applies all her knowledge and talent to digitally and AI-powered projects at PRAXI, the creative studio she co-founded, pushing boundaries to shape the future of brand experience.
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